Policy Number: 29092022

Effective Date: September 29, 2022

Last Reviewed Date: September 29, 2022

Summary:
The Branding Policy aims to support and safeguard the integrity of South Geauga Theology University’s (SGTU) visual identity, ensuring consistency and bolstering SGTU’s growing reputation.

1. Policy Statement:
By instituting the Branding Policy, SGTU endeavors to cultivate a unified image, augmenting the University’s visibility and bolstering its burgeoning reputation. This involves consistently reinforcing SGTU’s strengths and messages across all communication platforms, including publications, websites, speeches, and media stories.

2. Definitions:

Signature: The graphic identity comprising the shield, ribbon, abbreviated name “SGTU,” and full name.
Business Suite: Includes official letterhead, envelopes, presentations, and business card designs.
SGTU Signature:
The official signature represents the University’s graphic identity, encompassing the symbol, wordmark, and essential contact details. To maintain brand integrity, the signature must not undergo alterations or combinations with other logos without approval. It should also retain proportional scaling and utilize high-resolution versions in print materials. All departments are mandated to adhere to SGTU’s graphic identity and branding guidelines.

3. University Name:
Either “South Geauga Theological University” or “SGTU” can be used to refer to the institution.

4. Business Suite: Letterheads, Envelopes, Presentations, Business Cards, and Campus Seal:
Consistent formats for letterheads, envelopes, presentations, and business cards ensure visual unity and clarity in communication. The campus seal is reserved for official documents and formal occasions, such as graduation ceremonies.

5. University Mailing Labels, Forms, and Miscellaneous Communications:
The university signature must feature on all internal and external communication materials, with design assistance available from the university’s graphic designers. Approval from the outreach team is necessary before using any branded items.

University Communications:
The university signature is mandatory on all print and electronic communications. Website branding must adhere to SGTU’s standards, overseen by the Marketing department.

6. Videos:
Videos produced on behalf of SGTU must adhere to approved templates and feature the university logo. The Marketing department should be involved early in the production process to ensure compliance with branding standards.

For further information and resources regarding branding policies, contact SGTU’s Marketing department.

End of Branding Policy